Ad Congress 2009 Film Finalists

Below are a few of our TV ads which have been deemed worthy enough to be considered as finalists in the film category at the ongoing Philippine Advertising Congress in Subic.







I think Nestle's "The Offering" has a shot at Gold. I hope so. Awarding ceremonies will be on Saturday night. I won't be there. I'm not expecting my own Coke "Angel" to win.

The judges are old farts. The ad's targeted to teens. I'm not expecting 40 and 50 year old people to gush over it.

(I am bitter, I know. Just let me be.)

Pacquiao-Mayweather Fight Name Studies

Okay, reports have it that some Las Vegas casinos are already accepting bets for what is now being regarded by most boxing aficionados as The Fight of the Century between Manny Pacquiao and Floyd Mayweather, Jr.

But before anything, maybe they should give the fight a name first. If Pacquiao versus Cotto was billed as "Firepower," what should a potential megafight between Manny and Floyd be called?

Well, I'm no copywriter for nothing. This is what I do everyday--think up of names and taglines for products and services. For the love of Manny Pacquiao, I'm offering my services for free.

Here are some names which, I think, would capture the essence of the fight everybody is dying to witness:

Pacquiao vs. Mayweather: Supremacy

Pacquiao vs. Mayweather: Showdown

Pacquiao vs. Mayweather: The Greatest

Pacquiao vs. Mayweather: There Can Only Be One

Pacquiao vs. Mayweather: Pound For Pound

Of course, the obvious choice is Pound For Pound. But it's boring as it is. If it were up to me, I'd add lead-ins. Something like this:

Punch by Punch. Fist to Fist. Blow by Blow.
Pacquiao vs. Mayweather--Pound For Pound.

Geez. I'm stoked. This fight MUST happen.

Gruesome: The Pacquiao-Cotto Fight

“I did not see where they were coming from.”

That's how Miguel Angel Cotto described Manny Pacquiao's punches. He could have chosen to do an Oscar Dela Hoya and simply gave up. But he didn't.

Yes, Cotto back-pedaled from the 9th to the 12th round, frustrating Pacquiao along the way. But that's because he's Miguel Cotto. One of the world's elite fighters.

If you're Miguel Cotto, you don't give up. You finish the fight and do what you can to remain standing--even if it means back-pedaling your way out of trouble.

I am jubilant for Manny but at the same time, I am proud of Cotto for trying to finish the fight even if his corner pleaded with him to stop by the 11th round.

That's the heart of a champion there.

To Miguel Cotto, thanks for putting up a good fight. Oh, you were good, and you were tough as nails. You deserve as much respect and admiration as Manny Pacquiao commands.

Manny Pacquiao might have bloodied your face beyond recognition but in my book, your place in boxing will never be tarnished.

You are still the fearsome Miguel Cotto that even Floyd Mayweather, Jr. refused to fight.

A Few Good Creative Men

I'm so busy today. So kids, amuse yourselves with this parody of A Few Good Men. Well, if you're not from advertising, it's probably hard to relate with. But this is what pretty much happens everyday between those anal account service people and us, the creatives.

And oh, my boss has balls bigger than Jack Nicholson's so this is quite an accurate portrayal of how he bites off, chews and spits out the heads of erring accounts people.